Vance Genzlinger’s “Outreach Training Course”

Dear Friends:

I am happy to send you the enclosed “Outreach Training Program” designed by Vance Genzlinger, a longtime member of the Oar Arbor Society.  Vance built this program based on his career in the sales industry and his intense desire to help the people in the church learn how to share the NewChurch with others.

He has done several trial runs of this program and staff in my department helped him with editing.  You might like to use the program, or parts of it in your evangelization training.    I am hoping you find this a resource to add as one way to help prepare members of the church to gain confidence in the work of evangelization.   Please note that Vance would love feed back and questions about the material in the hopes that it will improve with the input.   Vance writes the following:

This training program is patterned after the “New Church Journey Programs” that have been given so successfully throughout the Church in recent years.  It is like Journey in that it has a similar length and that the intention is for it to run church wide.  It is also a program with intense group mode participation and interaction.  It is being worked into a format that is similar to Journey.  It differs in focus from our own regeneration to our outreach prospects and their concerns.  Instead of practicing techniques on how to bring the Lord into our lives, we will be practicing techniques on how to discuss our beliefs with our outreach prospects.  Although this training program contains some quotes from the Bible and Writings, it contains more information on how to understand the marketing of ideas, how to understand the backgrounds of the prospects and some understanding of our teachings about the most difficult problems we may encounter that are not usually covered in Journey and our regular doctrinal classes.

One thing that is new in this program is the experience of role playing.  It gives our members and friends experience talking to prospects about our teachings by taking the role of member and prospect and trying to respond to the prospect’s concerns.  Many sample role playing dialogues are included in the text to show our members how to get started.  They are not included with the goal of memorizing specific doctrinal positions. They are included for the same reason examples are included in math and science texts – to stimulate thinking about how to approach and solve different types of problems.  They are to show our members how to initiate dialogue, how to focus on the prospect’s questions or concerns, how to create their own answers to prospect’s concerns and to develop true empathy for our prospects and the ideas they have been taught.

It is hoped that at least 50% of each two hour session will be spent with group participants actually creating their own dialogues.  This is to be preceded by the participants discussing the text for the week which hopefully they have read before coming to the workshop.

This type of the training is designed to help eliminate the reason most of our members feel inadequate to discuss our beliefs with others.

In order for this training program to be effective, we must first perfect a complete draft of a training manual for the “Outreach Training Program”, and second we must prepare a manual for the small group leaders, and third we must train the trainers who will train the small group leaders, particularly in the art of role playing.

Please contact our Bishop, anyone in the General Church Outreach office and/or this author ( with your reaction to this material, suggested improvements, and its value to our Church.

David Lindrooth

Week 1 – Role Play Training Program ed


Select Links to Christian Church Growth Websites

Here are a number of websites that contain useful and mostly free information on church planting and growth.  They make good reading for anyone who is considering participating in a church plant.  Please use the comment tab to add any links to sites you have found valuable.

Links to Evangelization Sites: (Steve Sjogren)

A Couple of Noteworthy Conferences:

Podcasted Sermons can be found on Itunes: Podcasts:  Religion and Spirituality: Christian


An Open Letter Honoring Don Rose

Dear Don:

When I read a Facebook comment yesterday mentioning your transition into heavenly life, I admit, I felt stunned.   It is not that it came as a surprise, rather, its that I really do need to get used to the idea of life without you here as a mentor and guide for in the work we have shared in evangelization.

When you preached you didn’t ‘preach,’ you invited us go join you for a tour and adventure from the pulpit.  Often, the journey was so amazing, so fascinating that I would forget  the passage of time while you were guiding us.  It would be a bit of a jolt when we were brought back into the pews with your ‘Amen”.  No one preached like you.  Your style was unique bold and joyful.

For years, you were a voice for the New Church in the Delaware Valley through the radio broadcast, and through your writing in the papers.  Again that same sense of excitement through adventure and discovery shone in the lines of the subjects you tackled – always drawing the readers attention to the sacred texts from which your ideas came.   Through your enthusiasm, you became the most published clergy member of any faith in the Delaware Valley. I am certain that you have done more to shape the public perception of  the New Church, on your own, in the Philadelphia area than any of the rest of us combined.

More important to me, and the many you left behind was your friendship.   You were a constant positive advocate – for a lot of people.   In the clergy we experienced this often by receiving newspaper clippings and handwritten notes in the mail.  Constantly advocating outreach and the spreading of the truths we hold dear.  If things were rough, you would always lend a word of constructive encouragement – often with a twist of brilliant humor.

You were a man of the people.  No one could ever say that you, even had a shred of arrogance.  I remember how you frequently described your ministry as ‘a journeyman’s ministry’ -a service by one ‘average Joe’ to another.  Of course you were no average Joe, though I deeply respect your approach.  You respected all, were quiet about your disagreements, and never looked down on others.

I have often compared you to fine wine.  Wine that has been gradually aging and maturing, with sophisticated and brilliant flavors, nuances that come through a life of observation and reflection.  You could have come from the same grape, but you gave us something unforgettable and irreplaceable through your life.

I remember a sermon you preached years ago reflecting on ‘the patient expectation of Jesus Christ’ from the beginning of Revelation.   In it you spoke of wondering what joys one would really discover in the life to come.  Well now you are there.  I am sure you are blessed by what you are discovering and I guess it is, just as you said, ‘beyond anything you could imagine while here on earth’  I pray that you will continue to offer your mentorship and support for the establishment of this church from your new position in heavenly life.   I am certain we will get a good lift through your work there.   But I will miss you my friend.   It will take a while for it to sink in that you are not here.

With love,



Thoughts on Developing New Church Evangelistic Methods

on New Church Evangelistic Methods

This nine minute video gives me a chance to lay out a few thoughts on how we share the church with new contacts.   My thinking is that there are two parts: how we share the theology and how we make people feel welcome.  Both need to be focused on in our efforts to evangelize and at home.

I believe that how we share the theology becomes more effective in the degree that we are willing to dialogue about the teachings of the church using frames of reference that the contact is familiar and comfortable with.  Often this means presenting New Church truths using Old and New Testament references to base the dialgue -rather than coming directly from the writings.


Success Factors in Church Planting (Board Report)

This is a powerpoint presentation developed for the General Church board of Directors about factors that increase church plant success.

Please read thought it and contribute your ideas about what works and what doesn’t. Click on:  Church Planting Success Factors


Breaking Barriers to Church Growth – Seminar by Nelson Searcy

Breaking Growth Barriers

Workshop by Nelson Searcy given August 13, 2009Breaking Growth Barriers

The following is a brain dump from my participation at Searcy’s workshop given at Branch Creek Community Church in Landsdale, Pennsylvania last week.

Searcy is a passionate church planter who feels a strong calling to the north-east.  While he grew up somewhere down South, he spent the first part of his career working at Saddleback  where he began to think about planting in NYC.  His launched in the fall of 2001 and now has several campuses and about 4000 people.

Growth Barriers:

Searcy’ s definition of ‘barrier’ is “anything that prevents the church from reaching its full redemptive potential  (more thought on that in a minute).

There are typical choke points experienced as a church grows in size that must be overcome in order to continue growing.  These common attendance choke points  are 65, 125, 250 and 500.  Of course there are more but there aren’t many New Church congregations that have made it to the 500 barrier.

Now back to the a little commentary about the definition of a ‘barrier’.  Searcy made a strong point that the Lord grows the church. He desires growth, He causes it to occur. This is backed up with powerful teachings.  “Unless the Lord builds the house, they labor in vain who build it” is one.   The point of thinking about ‘barriers’ is that when a person recognizes that the Lord is going to establish and build His church, then all he needs to focus on is identifying and removing what he is doing that currently prevents this from happening.   As we seek and identify the things we do that prevent church growth, we can remove those barriers and let the Lord do His work.   So when we ask “how do I get my church to grow”, we are asking the wrong question.  Rather it is better to ask: “What is keeping my church from growing.”

Searcy was suggesting that this conversation is about alignment.  The desire for growth of the church is a good desire as it is in alignment with the Lord’s desire to establish the church on earth.  So the next step is to bring the life and organization of the church and one’ own life into the alignment that will allow the Lord do the work.  From a New Church perspective I think of the teachings about the influx, or  inflowing of the Lord’s life into a body.  The principle is that you receive in the measure that you give.

Perhaps most important in the growth equation is clarity of purpose of the church.   Again quoting Searcy, the purpose of the church is the redemption of the human race.  I understand that our theology defines redemption and the process of redemption differently, but the statement is still true.  The work of the church is to introduce and prepare people for heaven.  This is fundamentally the Lord’s work.  Church growth might be summed up removing barriers to enable the Lord to do His work of redemption, salvation and preparation for heaven.  To me the clear conclusion of this thought is that it is imperative that we be clear, in evangelization about our beliefs, articulating them so that people can use them to allow the Lord to work in their lives.

Causes of Barriers to Growth Within a Congregation

Searcy had a handout with nine areas of concern arranges in a triangle.

(see PDF)Breaking Growth Barriers

The point of the Triangle is that in Searcy’s opinion, more time, energy and effort should be put into managing the areas at the bottom of the triangle than at the top.  He rightly points out that some churches are distracted from growth when they put way too much time into re-organizing their structure.   Also, many will put their church into decline through too much focus on branding and reputation issues at the expense of much more critical issues.

While I personally am not totally convinced of the order of his priorities (I might emphasize Sunday services and small groups more the pyramid still makes sense.

Space (bottom of the triangle)

Searcy made the good point that space issues  were important simply because people stop coming when a space is 70-80% full.  The feeling of too many people makes visitors and guests uncomfortable.  The members, because they perceive the space being full stop inviting friends to church.  As a result the congregations ceases to bring in more people.

One good word of warning was to be very careful about simply beginning a second service to remedy this.  A second service that is started with a congregation under 200 in avg. attendance frequently fails.  The reason for this is that  80% of the congregation will attend the service that has the preferred time.  The service held at the next time frequently is regarded as inferior to the prime time service slot.   It becomes difficult to get the 2nd service to fly.

An easier solution is to rent space that is larger than necessary, then using ‘pipe and drape’ cordon off unused space to ensure that the area will not feel too empty.  As the space fills, one can move the pipe and drape to allow for more people.

The same issues apply for the parking lot.  His formula for how large the parking lot should be is 1.2 people per parking space for a church lot.  That suggests pretty big parking lots for US churches!   All of these considerations make good reasons for renting as long as possible.

Personal Growth (next to bottom of triangle)Breaking Growth Barriers

The second item of greatest emphasis in the evangelization conversation is personal growth.  Searcy told a story of his travelling with Zig Zigler when he was in his teens.  He noticed that Zigler was constantly rehearsing his speeches right up to the moment he presented them.  Zigler told him that he never spoke in public until he had rehearsed his message 100 times.  A sermon is going to improve if it is rehearsed.  But there are other ways to sharpen the saw as well.  Reading the Word, studying pastoral skills are vital to effective evangelization.   One might also consider paying close attention to physical and emotional health.  People sampling the New Churchwill be asking if this is a person whom I can trust, are they walking the walk themselves.

Searcy suggested coming up with a written plan for personal growth that is a part of one’s professional development regimen.

Sharing/Evangelism (Third step from bottom)

Searcy also spoke to the third tier on the pyramid “Sharing”  (Evangelization and assimilation)

As a part of this discussion Searcy suggested that a healthy church has 5% of its worship attendance first time visitors.  It is helpful for evangelist pastors to calculate and track their first timer ratio trying to develop it to 5% or even better.

Searcy described a matrix that helps think about how to increase first time attendance (See PDF).  The matrix has 4 boxes with the following:

The Pastor and staff need to be asked how frequently they make contacts and invite guests to church.   While this shouldn’t be the only source of invitation, the staff need to me leading the charge.

Personal/Relational is a reference to members inviting people they are in relationship with.  This is the key way a church grows, but it is not the only way.

Promotional The secondary way is through invitation made to people who have no contact with church members of the organization itself.  These people are reached through advertising, mailers and the internet.

The final box, Preparation, is  a reference to the need to preparing the congregation to appropriately receive visitors and guests. The Worship service should be properly prepared to engage those not familiar with the teachings and traditions of the congregation, etc.

A leadership team can brainstorm ways to optimize each of these categories.   For example, a church can develop cards that help members speak about their church and invite new friends to join them.

David’s closing thoughts.  The seminar sparked some useful insights.  The reigning thought for me relative to what we do in the New Church is that the Lord builds His church for the purpose of introducing people and preparing them for heaven.   To be effective in evangelism we need to let our light shine from the rooftops by clearly articulating our teachings in appropriate ways so that the Lord can come in and do the work.   We are sharing a message and the love behind that message because the Lord wants to bring those who are spiritually starving for that message in to bless them.   We are servants in this great mission.  But a major part of that serving is to simply creat an organization that is in alignment with the Lord so that He can do the work.